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1999 Satellite
Broadcasting and Communications Association Show
READ
ALL ABOUT IT!

PAGE 5
Local TV On Satellite Needs
$900 Million
Capitol Broadcastings
Local TV On Satellite projects it will need $900 million to begin
implementing its plan to bring a local-into-local service to
the top 68 television markets in the United States, Executive
Vice President John Hutchinson said during a press conference
Monday. Local TV plans to serve the rest of the country with
local broadcast stations after it completes its first phase of
operations, but likely will need government subsidies to do so,
he added. Local TV currently is in talks with both EchoStar and
DirecTv to use its local station solutions, but has not signed
deals with either company, he said. Talks between the two companies
most likely will heat up after the current debate over satellite
TV legislation is resolved in Congress, Hutchinson predicted.
Local TV currently is advocating full must-carry for satellite
because it is in consumers best interest, Hutchinson argued.
According to a survey conducted for the company, 66 percent of
potential satellite TV customers would be less likely to buy
a satellite TV system if it did not include the local affiliates
of newer networks like Time Warners WB and Paramounts
UPN. Local TV has signed retransmission consent agreements with
approximately 400 affiliate stations, Hutchinson said, and expects
to be be able to easily sign up all the affiliates it will need
to implement the first wave of its plan. Using one provider for
local network stations on satellite will make sense for satellite
TV companies, Hutchinson said, because it would enable them to
one fee, rather than having broadcasters charge different fees
to providers. Local TV has several investors lined up to provide
financing for the spot-beam satellites it will need for its service,
Hutchinson claimed, but some only will provide money if they
sign distribution agreements with DirecTv and EchoStar.

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