(return to home page) WHO WE ARE About the company E-mail us! Address and phone numbers OUR PRODUCTS Satellite Business News FaxUPDATE Trade Show Dailies Trade Show Videos ONLINE NEWS & INFORMATION Changing Channels Digital TV Beat Scanning the Skies Industry Stats A Look Back: Satellite TV History SUBSCRIPTION INFORMATION Sign up for the magazine and the fax Get back issues Read past show news ADVERTISING INFORMATION Ads in the magazine Ads in the fax Trade Show Products Online ads: The latest, hippest way to get your name out there! About our readers

2000 Satellite Broadcasting and Communications Association Show READ ALL ABOUT IT! PAGE 2 Satellite Show Daily Forum Satellite Business News asked a group of satellite TV’s most prominent leaders for their views on several of the industry’s most pressing questions. Each day, The Show Daily will present answers to different questions. First up: Several well-known programmers have decided not to exhibit at this year’s SBCA show...What future do you see for the SBCA show? Scott Weiss, Speakeasy Inc.: “The SBCA has already begun the process of reinventing itself to attract a broader membership and focus its scope on more value-related subject matter. Once this transition is completed, there will be less reliance on the programmers.” Stan Hubbard, Hubbard Media Group: “As SBCA has successfully evolved to meet the changing face and challenges of the satellite TV industry, so it will with the show.” Rik Hawkins, Starpath Satellite: “Satellite TV is not the last frontier of delivery for content. The next might well be in the PC/Internet-driven area, bringing streaming content to PC/TV monitors...Politically speaking, the SBCA may well be the only true voice smaller basic programmers have in the marketplace. When this is realized, I think the SBCA show becomes an exciting venue to explore future marketplace developments, commercially as well as politically.” Eddy Hartenstein, DirecTv: “The show is evolving as the industry evolves. There is an increased focus on growing markets like MDUs—which is evident on the show floor—and in training for dealers and installers. SBCA is well equipped to track trends and constantly re-calibrate how the trade show will best serve the industry.” Leslie Nittler, Starz Encore Group: “The value of exhibiting has diminished since there are only two main DBS distributors. There is still a need to get in front of the dealers. However, we have that opportunity at EchoStar’s Team Summit which allows [Starz Encore Group] to interact with 1,800 dealers. And both DirecTv and EchoStar have an annual event for their top dealers...The SBCA has developed a way to make the show more useful for programmers by including a training pavilion as well as reducing the overall costs to programmers. We are testing the effectiveness of that this year and will make a determination about exhibiting in 2001 after this SBCA.” continued on page 6 TURN THE PAGE OTHER ISSUES TO LOOK FOR: Tuesday, July 20, 2000 Wednesday, July 21, 2000   Please direct questions about this site to general.mail@satbiznews.com q 2000 Satellite Business News Inc. All rights reserved.