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New Data Service to Start
on DirecTv
DirecTv will take a step closer to offering data services Sept.
1, when DTN Spectrum launches a service using leased space on
one of DirecTv's satellites. DTN currently offers weather information,
news, agricultural data, and other specialized services to dish
owners via Telstar 5 to a 3-foot fixed dish. The service has
190,000 subscribers, according to Dan Dyack, president of Satellite
Technology, which distributes the reception systems and sells
DTN's data service. It will start offering the same services
from the 101-degree orbital slot in September to subscribers
using the Space Scanner 14-inch square, flat antenna from FutureTrak
International, Dyack said. The antenna is equipped with an electric
device that automatically tracks satellites while the antenna
is moving, making it a good fit for use on boats, recreational
vehicles, and other mobile units, Dyack said. Subscribers will
also need a DirecTv/USSB receiver and a special adapter card
to enable a personal computer to display the data. The hardware
retails for about $1,800, but with a wholesale price of about
$1,500, Dyack noted it offers retailers significant profit potential.
The company will allow retailers to buy a showroom unit on a
6-month payment plan, paying $250 per month, he said. In addition
to the upfront commissions authorized DirecTv dealers earn for
activating the customer, provided the customer also subscribes
to some DirecTv programming, Satellite Technology plans to pay
residual commissions on the DTN data service subscriptions, Dyack
said. To those who are not authorized DirecTv dealers, Satellite
Technology will pay 50 percent of the upfront authorization commissions
Satellite Technology earns as an authorized DirecTv retailer,
he said.
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