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Primestar Adds Farmers, Beefs Up Sales Incentives While its new chairman is logging the miles between Denver and Wall Street, Primestar's sales and marketing team continues to fine-tune its new unified national sales effort. The company announced yesterday a five-year agreement with the American Farm Bureau to offer Primestar to the group's 4.8 million members. The agreement "is a natural fit" with Primestar, which has the majority of its subscribers in suburban and rural areas, Senior Vice President of Sales and Distribution Chris Sophinos said. Primestar agreed to distribute the Farm Bureau's ACRES data service and expects to win customers for its DBS service when the Farm Bureau begins upgrading its members to Primestar systems, he said. Exact details of how that conversion program will be handled and who will fund it were not available yesterday, but Sophinos said Primestar will play some financial role in creating an incentive for the farmers to switch to Primestar. Primestar also "would listen to opportunities" to help fund the launch of another video channel for farmers similar to the defunct Channel Earth DirecTv used to carry, Sophinos said, but "we don't want to become a programming [developer]." (click on the ad below to visit advertiser's web site) PREVIOUS PAGE NEXT PAGE   July 23 daily   July 25 daily         Please direct questions about this site to general.mail@satbiznews.com q 1999 Satellite Business News Inc. All rights reserved.