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SBCA Preaches Unity in Show
Kickoff Event
The SBCA show officially
opened yesterday morning with industry leaders urging satellite
dealers and others to stick together to continue the explosive
growth it has enjoyed over the past nine months. Welcoming dealers
to the first national satellite convention, SBCA Chairman and
U.S. Satellite Broadcasting President Stan Hubbard said, while
competition is inherent [in the industry], we must work
together. For their part, he said, dealers must eliminate
barriers to purchase and tell consumers they do not need cable
to get local channels. The FCC and Congress are solidly behind
the industry, Hubbard noted, in a prelude to SBCA President Chuck
Hewitts pitch to dealers to get involved in the real
issues of Capitol Hill. Noting past victories in battles
over state and local taxes and zoning laws, Hewitt pledged the
association is turning all of its energies toward fighting the
copyright rate increase and rewriting the Satellite Home Viewer
Act. To change the way it supports satellite TVs retail
segment, the SBCA will begin distributing sales tips, updates
on industry activities, and market data to dealers via the Internet,
Hewitt said. Also during the opening ceremonies, HBO Direct Senior
Vice President Vinnie Bauer presented the industrys annual
awards, including two new honors. The Business Leader of the
Year Award went to Kevin Leslie, owner of Leslie Engineering
and a member of the SBCA Retail Council. Fellow Retail Council
member Rik Hawkins, of Star Path Communications, won the Community
Service Award, and the Gordon D. Main Retailer of the Year Award
went to Keith Clougherty of Roxy Systems, a direct mail dealer
based in Boston. Rick Souder, of Circuit City, was given the
Provider's Choice Award, which is selected from nominations submitted
by the four DBS providers. This final presentation was met with
a smattering of boos and grumblings from the audience of primarily
independent satellite dealers. The SBCA reported 4,628 people
attended the show yesterday.
EchoStar Lays Out Medium-Power
Plan, Unveils New Boxes
EchoStar and Loral Skynet released pricing and program packages
yesterday for their planned SkyVista DBS service in the U.S.,
with additional target markets of Alaska, Hawaii, Puerto Rico,
and the U.S. Virgin Islandsall of which EchoStar cannot
reach with its current high-power satellites. They will sell
reception systems for $399, with a basic programming package
of 20 channels, including broadcast network signals and one channel
each of HBO and Starz! for $19.99 a month. Foreign and niche
channels will be available for an additional charge. The service
is slated to begin in September on Loral Skynets medium-power
Telstar 5 satellite at 97 degrees. EchoStar also announced plans
to offer a third generation of receivers for its DISH Network
DBS service operating at the 119-degree orbital slot. The systems
will range from $179 to $319 suggested retail price and are expected
to be available this fall. The basic receiver, selling for $179,
will be an upgraded version of the current model 1000, with a
single LNB, front panel controls, and an S-video output. The 3720 model, retailing for
$249, has a dual LNB and a universal remote that can operate
four devices. The advanced model 4720, with a $319 price tag,
offers an infrared remote, event timers, VCR controls and Dolby
Digital output. Meanwhile, Ergen said he supports the concept
of a red light/green light plan for determining which dish owners
are eligible to get network superstations via satellite. But
mapping is unreliable enough that "a majority of Americans
will live in the red light district," Ergen said. The company
will start delivering local broadcast signals in its hometown
of Denver this summer, he said. "We're looking foward to
any [legal] challenges we might get." The company earlier
this week replaced PrimeTime 24's service, which is under a federal
injunction, with stations it uplinks itself. However, some expect
broadcasters to seek a restraining order to prevent EchoStar
from selling those network signals until the PrimeTime 24 case
is over.
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