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DSI/CSS Urges Distributors to Stick With C-Band Repeating the mantra that C-Band dealers should be getting potential customers to change "I can't have a big dish to Why can't I have a big dish?" DSI/CSS today reiterated the importance of the C-band market. In a seminar for satellite dealers, the company stressed C-Band still has 2.1 million subscribers and stated C-Band dish owners are "at the top of the TVRO pyramid." DSI/CSS encouraged dealers to seek out higher-end customers who are more likely to purchase other electronics products and accessories from dealers, such as home theater systems and DVD players. The company also stressed such a strategy will be important when high-definition TV hits the market in full force. General Instrument's Joe Cornwall pointed out C-Band is ideally suited for the distribution of video in general, and HDTV in particular. However, when asked how dealers can provide C-band to customers on multiple televisions, Cornwall could only argue customers' desire for multiple television reception has been planted by the cable companies. He told dealers to remind their customers most families watch television from a single room, and for those who watch more than one set at once, network stations are still available on other televisions. DSI/CSS also made a point of praising General Instrument's 4D-TV receiver as an addressable, downloadable, computer-based system with "unparalleled ease of use." Cornwall also pitched the importance of "leveraging your customers," encouraging dealers to send regular newsletters to their customers, use direct mailings, and approach businesses who may be interested in C-band technology. He also encouraged dealers to stay focused on C-band sales rather than getting into other businesses. (click on the ad below to visit advertiser's web site) PREVIOUS PAGE NEXT PAGE   July 24 daily   July 25 daily     Please direct questions about this site to general.mail@satbiznews.com q 1999 Satellite Business News Inc. All rights reserved.