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Manufacturers Highlight New
DBS Products
DirecTv/USSB reception systems are slated to pop up in a few
new products, including from one lapsed manufacturer, this year.
In announcements yesterday, Thomson Consumer Electronics, Sony
Electronics, Toshiba Consumer Products, and Philips Electronics
emphasized the importance of DBS to their businesses, with Philips
announcing it will return to the DirecTv/USSB receiver business
after a two-year hiatus. Philips, which also manufactures Philips
receivers for EchoStars DISH Network, plans to release
in the fourth quarter a DirecTv/USSB receiver with TiVos
programmable video storage capabilities built in. As reported,
DirecTv and TiVo are testing the TiVo system in 100 homes in
California. Philips plans to add HDTV reception to the DirecTv-TiVo
receiver early next year. Philips and Toshiba also announced
yesterday they will start building DirecTv/USSB reception capability
into some HDTV sets later this year. Sony, which has yet to endorse
the integrated DBS-HDTV concept, instead touted the commercial
success of its latest model DirecTv/USSB receiver, which hit
the market last month. According to Sony representatives, the
new units smaller chassis and increased shock resistance,
in addition to Dolby AC-3 digital audio output, are popular in
the recreational vehicle market. Thomsons third generation
receiver, also featuring Dolby digital audio, has been selling
as fast as we can make them, Executive Vice President
Jim Meyer said yesterday. Thomsons newest receiver, capable
of processing digital and HDTV broadcast signals as well as DirecTv
and USSB signals, is slated for release in the next three months.
Thomson expects to sell more than 100,000 of the new receivers
in the first 12 months on the market, Meyer said. The company
also unveiled a new 60-inch ProScan HDTV set, a new 56-inch RCA
HDTV set, a 38-inch direct view RCA HDTV, and an HDTV DVD player.
Talk of the digital conversion and new hardware products, as
well as the traditionally strong holiday selling season, helped
boost total satellite homes to 10.6 million by the end of December.
About 173,000 net new homes authorized DirecTv/USSB systems in
December, while EchoStar added 129,125 net new homes, and Primestar
added about 37,000 net new homes.
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