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2000 Consumer
Electronics Show
READ
ALL ABOUT IT!

PAGE 2
FCC Issues Queries on Superstation
Blackout, Non-duplication Rules
The FCC yesterday asked for comment on how it should apply syndicated
exclusivity, network non-duplication protection, and sports blackout
rules to national superstation and distant network signals delivered
by satellite TV services. At issue is how broadcasters will be
able to demand satellite TV services black out programming on
superstations to protect their copyrights. The commissions
notice of proposed rulemaking is the first step in what could
be a complicated and contentious proceeding, one which many satellite
TV hands think could put the future of satellite TVs long-time
carriage of national superstations at stake. In the recently
enacted satellite TV act, Congress ordered the commission to
write the rules as similar as possible to current
cable rules, but many in the satellite TV industry have argued
cable-like rules could put an end to some, if not all, superstations
on satellite TV. Requiring satellite TV services to black out
some programming on a market-by-market, station-by-station basis
to comply with cable-like rules could prove too costly to make
retransmitting the superstations worthwhile, they have said.
In addition, the commission also asked if it should write similar
rules to protect broadcasters digital signals. The commission
also asked whether sports blackout protections should apply to
all broadcast stations, as per the cable version of the rules.
The act mentions only distant network signals, but the commission
contended Congress meaning was unclear. Also unclear is
what kind of programming satellite TV services could use to fill
gaps in their schedules created by programming blackouts, the
commission said. The FCC asked for comment on how retransmission
consent agreements and copyright protections could impact that
issue. Despite their absence from the act, the FCC also raised
questions about whether it should adopt additional protections
for regionally distributed sports programming. The FCC asked
specifically whether the cable rules leave unprotected the NFLs
rights to games broadcasted in the region of, but not within,
a given games market. The FCC also asked whether the satellite
rules should mimic the zones of protection used to determine
which cable TV subscribers cannot see a given program, and how
much notice must be given before programming is blacked out.
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Saturday,
Jan. 8, 2000
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