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2000 Consumer
Electronics Show
READ
ALL ABOUT IT!
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DirecTv Holiday Tally Trumps
EchoStar
Both DBS services posted record subscriber acquisitions last
month, but the holiday selling season went much more merrily
for DirecTv. DirecTv added 225,000 net new subscribers last month,
significantly outpacing EchoStars 160,000 net new subscribers
during the same period. DirecTvs monthly record beat its
previous high-water mark of 183,000 set in December 1998. DirecTv
added 1.6 million net new subscribers in 1999, a 39 percent improvement
over 1998s 1.157 million additions. The company now has
approximately 6.33 million high-power subscribers. DirecTv also
said it converted about 89,000 medium-power Primestar customers
to DirecTv last month. DirecTV President Eddy Hartenstein said
yesterday the company hopes to convert almost all of the remaining
1.4 Primestar subscribers to DirecTvs high-power service
by the end of the year. EchoStar signed up 1.47 million net new
subscribers in 1998, a 63 percent increase over its total for
1998. EchoStar now has approximately 3.41 million subscribers,
it said. EchoStar also said it would no longer announce monthly
subscriber results, a move which often is interpreted as a sign
a company is not optimistic about its short-term prospects.
Manufacturers Make Moves to Combine DirecTv, HDTV
Keeping with the theme of digital convergence at this year's
Consumer Electronics Show, several of DirecTvs reception
equipment manufacturers announced plans to release digital televisions
with integrated DirecTv receivers and/or DirecTv receivers capable
of receiving off-air digital signals. The combination DirecTv
receiver/digital TVs each are designed around the DirecTv Plus
platform that uses an 18-by-24-inch satellite dish capable of
receiving signals from more than one of DirecTvs orbital
positions. Thomson Multimedia touted several new digital TV models
with built-in DirecTv Plus receivers. The new models, set for
mid-year delivery, include 34-inch and 38-inch high-definition
sets carrying suggested retail prices of $3499 and $3999, respectively.
Those prices represent approximately 50 percent price drops from
previous Thomson HDTV models. Were confident that
when consumers see HDTV sets at these price points, theyll
respond with enthusiasm," Thomson Senior Vice President-Americas
Mike O'Hara said. The company also plans to introduce 61-inch
and 65-inch later this year with built-in DirecTv capability,
though pricing has not been determined, he said. Thomson also
talked about its $15 million investment in Geocast Network Systems,
which plans to deliver personalized streaming video and data
services through a variety of distribution methods, including
satellite. Thomson plans to build a receiver for the service
priced at under $300 that will store information on a hard disk
with no monthly fee. Geocast plans to begin testing its service
later this year, with a wider consumer rollout slated for next
year, spokeswoman Leslie Kesselring said.
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Jan. 7, 2000
Saturday,
Jan. 8, 2000
Sunday,
Jan. 9, 2000
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